Small businesses are overpaying for bloated SaaS tools and only using 30–40% of the features. You need a niche, a laptop, and the system we'll hand you.
Most small businesses are locked into $200–$500/month SaaS subscriptions and only getting real value from about a third of the features. That gap is where you come in.
They're paying for a bloated platform built for everyone. You build only what matters.
Every niche has 3–5 features that big SaaS companies will never build. That's your product.
You understand the niche because you've lived it. That means you build something more useful than what's out there.
Every one of these niches has businesses paying too much for tools that don't fit.
Fill rates, instructor cost vs. revenue, alerts
Fitness studiosStudios pay $200+/mo for platforms they barely use.
Recurring contracts, seasonal scheduling, reminders
HVAC companiesField service software costs a fortune.
Daily crew assignment, job-level costs, profitability
Landscape businessesGeneric tools can't tell them which accounts make money.
Subscription tiers, package tracking, upsell prompts
Auto detailingGeneric booking tools don't support memberships.
13-week projections, AR/AP aging, scenarios
Fractional CFOsEnterprise tools cost thousands and are overkill.
Every industry has businesses overpaying for software that wasn't built for them.
→We don't teach you to code. We teach you to build and sell.
Use our niche selection framework to find a business type where owners are overpaying.
Our PRD templates turn a business problem into a clear spec AI can execute on.
Using Claude Code, Cursor, and our prompt library, you'll build a real, working app.
Your app goes live. You get our outreach playbook for landing your first paying clients.
I've built and sold a startup with a seven-figure exit, sold millions in SaaS software, and spent years as a CPA and CFO. Now I help people take what they know about a niche and build a real lifestyle business around it.
Build one app for a niche, price it below the bloated tool, and sell it to every business like it.
Slide the numbers around — they're yours.
We're keeping the first group small. Drop your info and we'll reach out personally.
We'll follow up personally. Looking forward to connecting.
If it's not a fit, no worries at all.
I spent 15 years building, selling, and scaling software companies. Now I'm going to walk you through building your first app step-by-step — for free. 30 minutes a day, 5 days, one shipped product.
Daily challenges sent to your inbox each morning. Go at your own pace.
Check your inbox — Day 1 drops soon. See you there.
100% free. No credit card. Unsubscribe anytime.
I've exited companies, sold millions in SaaS, and spent years as a CPA and CFO. Most AI advice comes from people who've never run a business. This challenge is different — it's built by someone who has.
Each day is a self-contained lesson + action step. By the end, you'll have a working app and a plan to sell it.
I'll give you the same niche selection framework I use with my private clients. You'll identify a business type where owners are bleeding money on bloated software — and confirm the demand before you build anything.
~30 minYou don't need to be technical. You need to think clearly. I'll hand you the exact PRD template I've used to spec apps that generated real revenue — and show you how to fill it out for your niche.
~30 minThis is where it gets fun. Using tested prompt workflows and AI tools, you'll build a real, working app. If you can copy and paste, you can do this. I'll walk you through every keystroke.
~45 minYour app goes from your laptop to a real URL that anyone can visit. One-click deploy. I'll show you the exact setup I use — no DevOps, no server management, no headaches.
~30 minThis is where most people get stuck, and it's where my background actually matters. I'll give you the outreach playbook I've used to sell millions in SaaS — adapted for solo builders going after their first 3–5 businesses. You'll know exactly what to say, where to find them, and how to set up recurring billing.
~30 minI've built and sold a startup with a seven-figure exit. I've sold millions in SaaS software. I spent years as a CPA and CFO helping businesses figure out what's actually working and what's just burning cash. I'm not a tech influencer — I'm a business operator who figured out how to use AI coding tools to build real software that businesses pay for monthly. This challenge is me pulling back the curtain on exactly how I do it.
Yes. 100% free, no credit card. I do have something for people who want to go deeper after the challenge, but the 5 days cost you nothing except your time.
Not even a little. If you can copy and paste, you can do this. I designed the challenge for business operators, not developers.
No. You'll get an email each morning with your challenge. Go at your own pace. Everything stays available throughout the challenge window.
About 30 minutes. Day 3 might take a bit longer if you get into it, but 30 minutes is enough to complete each challenge.
Yes. A real, deployed app with a live URL. Not a mockup — a working piece of software you can demo to potential clients on Day 5.
A laptop and internet. I'll walk you through setting up every tool on Day 1. Most have free tiers that are more than enough.